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VSA's members are a diverse and dynamic group of individuals including evaluators, educators, exhibit developers, designers, marketing professionals, planners, academics, and directors who share a passion for improving the quality of visitor experiences. VSA also boasts an outstanding international membership from twenty different countries. Our Vision: The Visitor Studies Association (VSA) envisions a world where citizens embrace lifelong learning and where learning in informal settings benefits individuals, communities and society at large. VSA views the role of informal learning organizations as facilitators of these experiences and assumes that a respect for and understanding of visitors is essential. Our Mission: VSA is an international network of professionals committed to understanding and enhancing visitor experiences in informal learning settings through research, evaluation and dialogue.